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BIKELAND > FORUMS > DESMOSUPERBIKES.com > Thread: Keeping them Honest- 1098 Maintenance Costs Exposed what you don't know will cost you NEW TOPIC NEW POLL POST REPLY
Guitar God


Expert Class
Single ;)
Posts: 124
posted March 09, 2008 01:39 AM        
I am new here and have a couple 1098 S models (red/black) and love the bikes but have had some issues regarding this maint. stuff. I got GREAT deals on the bikes and am happy with price but it was clear that the store wanted to sell the maint. warranty (which I bought on both bikes) and really pushed the "old" pricing and variables to do so in selling the warranty. I applaud Factory Ducati but am unhappy with what the stores are doing. They are not working hand in hand to get the end user the experience and desired outcome that Ducati was hoping would happen all along in my opinion.
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Bluda1098


Parking Attendant
Posts: 2
posted March 16, 2010 09:04 AM        Edited By: Bluda1098 on 16 Mar 2010 23:05
Here is what I have gotten out of DNA just recently. They seem to have forgotten about thie marketing adventure back then... I have a 2007 1098 and got service charges offered starting at USD800 without tax (details below). DNA distanced themselves from the article "Keeping them Honest [...]" and their representative honestly asked me if I had a link to their ad stating the up to 50% reduced cost for 2007 models.... my experience with DNA was rather frustrating and not far from being ridiculous. but that's only my view...


[…]

From: DNA Customer Service
Sent: Mon, March 15, 2010 1:59:36 PM
Subject: RE: 2007 Ducati Models - 50% less maintenance cost

Thanks again for contacting Ducati North America.

I was the person who spoke with you last week. My statements were correct. Ducati does not mandate service charges from our dealers, and the link you make reference to are an estimate of reduced costs. Know where does it say that maintenance cost are guaranteed to be reduced by 50%.

We hope this clears up any confusion.

[…]

----------------------------------------------------------------------------------------------------------------------------

[…]

Sent: Saturday, March 13, 2010 7:44 AM
To: customerservice@ducatiusa.com; contact_us@ducati.com
Subject: Re: 2007 Ducati Models - 50% less maintenance cost

Dear Customer Service,

Thanks for contacting me Friday afternoon about my concern. Unfortunately, I failed to take note of the person's name and employee/identification number. During our conversation your representative said he wasn't able to find any bulletin to dealers outlining and mandating service cost neither was he able to find any official Ducati announcement of 50% less maintenance cost for Ducati models 2007. Furthermore, your representative stated that Ducati North America does not mandate any cost in bulletins to dealers and mentioned that dealerships can basically charge what they want.
That was quite a bold statement I thought considering this official announcement on your website:
http://www.www.ducatiusa.com/bikes/my2006/ducatiModel.jhtml?family=sportclassic&modelName=SPORT1000S-07
http://www.www.ducatiusa.com/docs_eng/model06/sportclassic/SPORT1000S-07/info_02.jhtml
Please note that it reads ALL 2007 Ducati models (not only in reference to the SportClassic Sport 1000S)! Attached is a screen shot of it as well.

I assume starting at USD800 without taxes should make me happy because if my 2007 bike were model year 2006 I would have been looking at a service cost starting at USD1600 without taxes for my 7,500 mi service!!!??? Please pardon my sarcasm. It's really hard not to comment on that.

I will contact the authors of this article that was published on 1098desmo.com and bikeland.org and refer to this communication I had with Ducati North America and obviously question their article's credibility and sources.

What frustrates and upsets me right now is that there is no doubt about the official announcement of 50% less maintenance cost for 2007 models and Ducati North America officially told me on the phone that dealers can charge what they want.
I'm looking forward to your response.

Regards,

[…]

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[…]

To: customerservice@ducatiusa.com
Sent: Fri, March 12, 2010 8:50:49 AM
Subject: 2007 Ducati Models - 50% less maintenance cost
Dear Ducati Customer Service,

I own a 2007 Ducati 1098. One of the reasons to buy a Ducati built in 2007 or later was your promotion of 50% less maintenance cost for all 2007 models and up. I was thrilled when I first read about this knowing what friends of mine were paying for their services. I live in the Dallas, TX area and asked 3 Ducati Dealerships

A. AMS Ducati, Dallas, TX
B. European Cycle Sports, Plano, TX
C. Eurosport Cycle, Fort Worth, TX

for prices for the 7,500 mi service and 15,000 mi service according to the owner’s manual.

I have not received answers back from all of them, however, the first response that I did receive was already jaw-dropping! I quote “[…]I will have someone email you but I normally see the 7500 mile service to start out at or around 800 dollars. The 15K service I see range from 900 to 1200 dollars. […]”.

This is very disappointing to me and it makes me question Ducati’s credibility in terms of promotions/announcements and reality. Starting at USD800 (emphasis on ‘starting at’) would be 50% less maintenance cost? Don’t misunderstand, I really love my 2007 Ducati 1098 but compared to your 1000cc competitors’ models I really have to play with the thought of trading in my Ducati for a less expensive bike to maintain. As painful as that might be for me but in today’s economic climate (starting at) USD800 is well enough reason to change anyone’s mind.

I even found a copy of the bulletin that Ducati North America allegedly sent out to all dealerships in December 2006 highlighting this major selling feature. Please find this article attached.

I would appreciate a response from Ducati North America to this letter. I’m looking forward to your comments and recommendations.

Thank you,

[…]

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fish_antlers


Administrator
The Truth is Out There
Posts: 21614
posted March 17, 2010 10:31 PM        
well.. the truth remains that dealers can charge whatever they want for servicing yo0ur bike - but you do have a choice as to where to get that work done, and exactly how much that work should cost.

DNA absolutely did outline a list of recommended maintenance costs for their model lineup, and the absolutely did market their bikes as requiring 50% less maintenance than previous - that being said I believe the 50% less maintenance referred to the interval between service - not it costing 50% less literally (though I suppose if you had to take your bike in 50% less - it would stand to reason it should cost 50% less)...

it's been a while since I've visited this topic so I hope I am remembering correctly.


- Still have my 1098. Still love it.


my recommendation would be to find a better dealer to work on your bike.
____________
What business is it of yours where I'm from, Friendo?


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Bluda1098


Parking Attendant
Posts: 2
posted March 18, 2010 08:38 AM        
Indeed, it seems to be a mood point... at least I wanted to share my frustration with other Ducatisti out there. This is the last email that I sent to DNA and I don't expect to hear anything back.

Cheers!

[...]

To: DNA Customer Service
Cc: "contact_us@ducati.com"
Sent: Thu, March 18, 2010 9:26:01 AM
Subject: Re: 2007 Ducati Models - 50% less maintenance cost


Dear Ducati Customer Service,

Thanks for your reply. Yes, that clears up what Ducati North America considers being a confusion and confirms DNA's stance. I don't think there is a confusion on your customers' side when they expect to see a significant reduction in their service cost only because DNA claimed same in an official announcement.

Again, thanks for your reply. I will continue to love my Ducati bike but at the same time I'm disappointed in the Ducati company and I'm dissatisfied as a Ducati owner and customer.

[...]

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fish_antlers


Administrator
The Truth is Out There
Posts: 21614
posted March 18, 2010 01:46 PM        Edited By: fish_antlers on 19 Mar 2010 03:47
your assumptions - like those made by your fellow Ducati owners - is not unfounded...


the denial of such a campaign or claim by Ducati is ludicrous when the very information is but a click away...



____________
What business is it of yours where I'm from, Friendo?


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mcipaulr


Parking Attendant
Posts: 1
posted May 06, 2011 10:59 AM        
$500 for the first service

I just bought my 848evo and was told by the dealership that the first service is $500 and the 7500 mile service is between $800 and $1000.

I was really hesitant to buy but did so anyway and then came across this article.

I just bought it 2 days ago!

Is this article's rates the same for the 848evo? I just sent an e-mail to the dealer and Ducati Customer service.

Does anyone know what the real rates are supposed to be for the 848evo?

After reading this I just want the rates for service so I don't get ripped off - I can't seem to find a number for ducati customer service and in the article they said they were able to get a hold of them.

Paul

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