posted May 21, 2009 04:39 AM
Edited By: SteveWFL on 21 May 2009 18:41
This year, Ducati was ranked first among all motorcycle brands sold in the United States in customer satisfaction, according to the Pied Piper Prospect Satisfaction Index. The independent study uses 2,100 anonymous “mystery shoppers,” who rate the customer experience at dealerships. Ducati beat out such brands as Harley-Davidson, which ranked first the previous two years, and BMW.
This recession has taken a toll on almost every kind of consumer sales business.
From small products to big-ticket items, unless a company is making red ink, its products are not exactly flying off the shelves.
That’s what makes the continued popularity of Ducati motorcycles so puzzling. Despite being a niche product and a luxury item, Ducati motorcycles maintained consistent sales numbers last year while others in the industry struggled.
Geoff Hanoian checks out a Ducati bike at Pat Clark Motorsports, the exclusive Ducati dealer in Las Vegas, on May 7.
'08 R1 YAMAHA
CBR600RR track bike