KAWASAKI LAUNCHES CUSTOM CRUISER TOUR FOR 2005

2005-02-13 21:01
Press Release
February 11, 2005


Kawasaki Motors Corp., U.S.A. today announced the schedule for its Custom Cruiser Tour (CCT), a traveling exhibit which showcases the customizing potential for its Vulcan® line of cruiser motorcycles.

For 2005, the tour will travel to nine major enthusiast events, beginning with Daytona Bike Week in March and concluding in October at the Steel Pony Express in New Orleans.

Some of the bikes on display include showroom stock Vulcan cruisers and accessorized models featuring Authentic Kawasaki Fire & Steel™ accessories. Plus, at select events, CCT will mesmerize show-goers by spotlighting bikes that have been transformed into stunning and exotic creations by some of the most famous names in customizing, including Arlen Ness Motorcycles, Baron's, Cobra Special Projects/Denny Berg, Corrupted Concepts and Damon's Motorcycle Creations.

Tom Orbe, vice president of sales and marketing at Kawasaki, said CCT helps to stretch the imagination of cruiser enthusiasts - and it does it all with a Kawasaki flair.

"For a lot of riders, customizing their bikes is a top priority - this tour helps them visualize the potential for transforming their bikes into personalized machines," said Orbe.

Sales of the Vulcan motorcycle line have been steadily increasing, especially since Kawasaki introduced the award-winning Vulcan 2000 and, most recently, the Vulcan 1600 Nomad™. Orbe said these particular models are drawing cruiser enthusiasts to the Kawasaki brand because of their unique, leading-edge designs.

"Kawasaki's approach to making great cruisers and accessories is becoming more aggressive each year, and CCT helps to reinforce our commitment to this segment of the market," he said.

The Custom Cruiser Tour will be at the following events in 2005:

March 8-12 Daytona Bike Week Daytona Beach, Fla.

April 6-10 Arizona Bike Week Scottsdale, Ariz.

May 13-22 Myrtle Beach Bike Week Myrtle Beach, S.C.

June 11-19 Laconia Motorcycle Rally Laconia, N.H.

June 23-26 Thunder in the Valley Johnstown, Pa.

Aug. 8-14 Sturgis Sturgis, S.D.

Sept. 15-18 Delmarva Bike Week Ocean City, Md.

Sept. 28 - Oct. 1 Bikes, Blues & BBQ Rally Fayetteville, Ark.

Oct. 27-30 Steel Pony Express New Orleans, La.

Kawasaki Motors Corp., U.S.A. (KMC) markets and sells at wholesale Kawasaki motorcycles, ATVs, personal watercraft, utility vehicles and power products through a network of more than 1,500 independent retailers, with an additional 8,400 retailers specializing in power products and general purpose engines. KMC and its affiliates employ nearly 2,400 people in the United States, with more than 350 of them located at the Irvine, California headquarters.

Kawasaki's tagline, "Let the good times roll.™", is recognized worldwide and the brand is aggressively carrying its heritage of leading-edge power, performance and exhilaration into the 21st century. Information about Kawasaki's complete line of recreational products and Kawasaki affiliates can be found on the Internet at www.kawasaki.com.


Source: Kawasaki Motors Corp., U.S.A.

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