Advanstar Communications Partners with Open Road Radio for International Motorcycle Shows

2009-12-16 13:37
Advanstar Communications, a leading worldwide media company, today announced a partnership between the Cycle World International Motorcycle Shows and Open Road Radio that will bring America’s premier motorcycle lifestyle talk show alive during the Cycle World International Motorcycle Shows nationwide tour. Open Road Radio will feature interviews with celebrities, motorcycle manufacturers, introduce new and innovative products and more, live from the show floor on Saturdays, in the Open Road Radio booth.

“The Cycle World International Motorcycle Shows have always been an industry favorite,” said Open Road Radio Host Gina Woods. “We are thrilled to have the opportunity to work with the International Motorcycle Shows at several of the stops this year! Open Road Radio presented by National Cycle looks forward to being up close and in front of our listeners.”

“Our partnership with Open Road Radio gives riders another way to experience our shows,” said Advanstar’s Group Show Director and Director of Business Development Jeff Dentremont. “Open Road Radio provides a platform for motorcycle enthusiasts to hear about the latest products from every stop on the Cycle World International Motorcycle Shows tour.”

From New York to Seattle, this motorcycle extravaganza is an all access pass to the world of motorcycling with hundreds of the latest street bikes, dirt bikes, cruisers, scooters, ATVs, watercraft and more, as well as vintage bikes, custom choppers, demo rides (in select markets), informative seminars and more. This nationwide tour will also give motorcycle lovers of all ages the opportunity to check out the latest gear and aftermarket accessories, see thrilling entertainment from the Ducati Freestyle Team and enjoy fashion shows, meet and greets with TapouT-sponsored UFC fighters, music and modeling contests in the Bikes & Beats entertainment area.

Source: Advanstar

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