U.S. Department of the Interior Celebrates Powersports in Summer Video

2018-06-22 07:41


U.S. Department of the Interior Celebrates Powersports in Summer Video

Motorcycle Industry Council Calls for Riders to Click, Like, Share and Comment

IRVINE, Calif., June 21, 2018 -- A new U.S. Department of the Interior summer video posted on YouTube and other social media sites features exciting scenes of off-road motorcycling on public lands, and the Motorcycle Industry Council is calling on all riders to applaud the efforts of the department and the Outdoor Recreation Roundtable.

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​“Along with Interior and the ORR, the Motorcycle Industry Council, Specialty Vehicle Institute of America and the Recreational Off-Highway Vehicle Association have worked hard to make powersports an even more recognized outdoor activity on public lands and this new video really showcases that effort,” said Tim Buche, MIC president and CEO. “We’re asking that everyday enthusiasts and industry staff members everywhere jump on to YouTube, Twitter and Facebook and like, share and comment on this terrific video. Then, of course, get out there yourselves, on two or four wheels, and enjoy some great trails and deserts with friends and family.”

The Interior video, “Recreation’s New Look,” can be seen here

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Since early 2017, the MIC, SVIA, ROHVA and other outdoor industries have been meeting with Secretary Ryan Zinke and officials from Interior and the U.S. Forest Service to discuss ways to improve visitor experiences on America’s public lands and waters, including providing more and better access to trails. The outdoor recreation trade associations and organizations also came together to form the Outdoor Recreation Roundtable in February. The ORR works to promote policy and legislative reforms needed to enhance the outdoor recreation economy, which accounts for $673 billion in annual economic output. The MIC, SVIA and ROHVA are founding members of the ORR.Â



Today’s new video is the latest result of combined Interior and industry efforts to give outdoor recreation a new look for the 21st century, and one that clearly includes powersports.

“This is exciting and welcome news for everyone in our industry,” said Callie Hoyt, manager of federal affairs at the MIC’s Government Relations Office near Washington, D.C. “To have powersports featured in a video produced by the U.S. Department of the Interior is really something of a milestone, and we hope riders and drivers all across the country help us celebrate and acknowledge it.”

Please visit these links to Interior social media posts. Like, share and leave a positive comment:


The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, AIMExpo, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at mic.org.



Source: Motorcycle Industry Council

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