VP Racing Fuels Signs Western Power Sports

2020-07-28 03:06
VP Racing Fuels, Inc., the global leader in performance fuels, lubricants, and additives, today announced the signing of Western Power Sports of Boise, Idaho as a distributor for their Madditive®, Stay Frosty®, VP Snowmobile Oils, and Motorsport Container® lines.

"We’re excited to be working with Western Power Sports, the fastest-growing nationwide distributor of powersports industry products," said Bruce Hendel, VP’s Vice President North American Sales – Race Fuel and Consumer Products. "WPS will carry all of our top-rated performance products that powersports racers and enthusiasts need."

Western Power Sports distributes over 130,000 products that include off-road, street motorcycle, ATV, snowmobile, and watercraft parts and accessories to thousands of dealers nationwide. With distribution centers established across America, WPS offers next day or two-day service from locations in California, Idaho, Texas, Indiana, Georgia, and two facilities in Pennsylvania.

"We are delighted to welcome VP Racing Fuels to the WPS family of brands," said Aaron Abreu, Vice President of Product Segments at Western Power Sports. "VP’s reputation for innovative and cutting-edge performance products gives our customers quality solutions that they -and their customer- demand."

WPS will stock a full line, nine SKUs of VP’s Madditive additives, Stay Frosty coolant in both Race Ready and Hi-Performance formulas, VP Snow Mobile oils in two handy sizes, and VP’s exclusive Motorsports Containers in four popular colors.

About VP Racing Fuels

VP Racing Fuels is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, and World of Outlaws, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX. VP also sells a full line of consumer products including ethanol-free VP Small Engine Fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience store and gas stations, car wash, quick lube, and marinas to brand as VP Racing Fuels and resell the company’s race fuel and a full range of automotive performance and outdoor small engine products. For more information, visit VPRacingFuels.com.

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