Kelly Tapped to Write VP Golden History

2021-12-01 01:49
VP Racing Fuels, Inc., a world leader in fuel technology and product innovation, has commissioned Jim "JK" Kelly to author a book chronicling the company’s first fifty years in business, 1975-2025.

"There probably isn’t one element of VP and its history that Kelly wasn’t here for or was close to until he retired in 2015," stated Bob Merz, Director, Brand Management & Licensing at VP. "With his knowledge of the company’s personnel, suppliers, affiliations, their challenges, and accomplishments, he was the obvious choice to write this book."



Kelly served in various capacities in his thirty-plus years with VP, including Regional Manager and also as Director of Sales & Marketing. While Kelly retired to write novels, six to date, Kelly continued to work with the company as a marketing consultant. His most recent novel, DEADLY DRIVER is a fictional thriller about a Formula 1 driver who’s been forced to work for the CIA. That novel has received excellent reviews from world champion racers and the media.



"My first experience with VP dates back to the mid-’70s in San Antonio when the company was just an upstart going after the big players in the industry like 76, Sunoco, Elf, and the rest," said Kelly. "I told my tale in the novel FUELIN’ AROUND, and now VP’s asked me to recount the whole story. It’s a remarkable one, and I’m honored they’ve chosen me to tell it."

About VP Racing Fuels
VP Racing Fuels is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, and World of Outlaws, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX. VP also sells a full line of consumer products including ethanol-free VP Small Engine Fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing Fuels and resell the company’s race fuel and a full range of automotive performance and outdoor small engine products. For more information, visit VPRacingFuels.com.

Source: CBC

Click here to visit our forums to discuss this story

Headlines