HARLEY-DAVIDSON ANNOUNCES "OPERATION EXTEND THE RIDE"

Harley-Davidson and Buell Extend Warranty Coverage for Deployed Military Personnel in Middle East

Press Release

MILWAUKEE, WI (January 3, 2005) - Harley-Davidson Motor Company and Buell Motorcycle Company recently announced the implementation of "Operation Extend the Ride," a plan to extend warranty coverage to military personnel deployed in support of operations in Afghanistan and Iraq.

"Men and women from around the world have made great personal sacrifices to serve their countries during military efforts in the Middle East," said Steve Phillips, Vice President of Quality, Reliability and Technical Service. "Harley-Davidson and Buell want to recognize these military personnel by extending the warranty on Harley-Davidson and Buell motorcycles owned by those who have served and been unable to ride while they were on duty."

The program will apply to owners of Harley-Davidson and Buell motorcycles who are coalition military personnel from any country deployed to an area controlled by CENTCOM, or deployed in support of coalition operations in the Middle East from November 1, 2001 and on. If their motorcycle is under warranty, Harley-Davidson and Buell will provide an extension of the factory warranty for the number of days they were deployed to account for the balance of the remaining warranty period. If the warranty on any of their Harley-Davidson or Buell motorcycles expired while they were deployed in the designated areas, Harley-Davidson will offer additional warranty coverage for a period of time equal to the length of their deployment, but not to exceed the original factory warranty period.

Harley-Davidson and Buell owners who believe they are eligible for Operation Extend the Ride should see their local dealer upon return from deployment. Service men and women will need to provide the dealer with a copy of their orders or a signed statement from their Commanding Officer that specifies the period of time for which they were involved in active duty.

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company produces heavyweight street, custom and touring motorcycles and offers a complete line of motorcycle parts, accessories, apparel and general merchandise. Buell Motorcycle Company produces sport motorcycles in addition to motorcycle parts, accessories and apparel. Harley-Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson/Buell dealers and customers.

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