March 22, 2005
Aprilia RSV 1000 R Factory "Redlines" in New Midnight Club 3: DUB Edition Game and 11-City 2005 DUB SuperSeries Shows
Aprilia's award-winning Super Sport V-Twin also stars in national sweepstakes
(March 22, Woodstock, GA) - The award-winning Aprilia RSV 1000 R Factory, the Italian motorcycle manufacturer's potent 138-hp super sport bike, doesn't just dominate the competition on the track and in the twisties. On April 12, 2005, racing enthusiasts with a need for speed can legally, albeit virtually, take a one-of-a-kind RSV 1000 R Factory full-throttle to the city streets when Rockstar Games unleashes the latest version of its multi-million-unit selling Midnight Club video game franchise, Midnight Club 3: DUB Edition. In addition to customizing and racing Aprilia's top-of-the-line Factory on Xbox® video games system from Microsoft or the PlayStation®2 computer entertainment system, riders can also check out and register to win a special Rockstar Games edition of the RSV 1000 R Factory at 11 DUB SuperSeries lifestyle shows. The Factory will be the exclusive motorcycle featured in the Rockstar Games exhibit, beginning with the April 12th DUB SuperSeries show at the Los Angeles Convention Center in Los Angeles, California.
"Aprilia is the performance bike brand of choice for enthusiasts who demand style with street credibility and who steer clear of mass market machines," said Michael Orr, marketing manager, Aprilia World Services. "That profile is a perfect fit for DUB SuperSeries show attendees." In addition to connecting Aprilia with consumers at the DUB shows, the multi-tiered, seven-month promotion includes print, interactive and retail components, such as a Sweepstakes print advertising campaign in the country's top gaming magazine, Game Informer. Aprilia will also feature the game on its national demo tour, which visits major races and events, and Aprilia's 138 U.S. dealers will be participating with point-of-purchase promotions.
Midnight Club 3: DUB Edition, available for Xbox and Playstation2, features the world's most coveted high-performance machines, all garaged and ready for custom modifications and an all-out assault on the pavement. Players who choose the Aprilia RSV 1000 R Factory from the game's motorcycle garage will find that, just like the real motorcycle, the bike already comes standard with a wealth of race-inspired equipment and, even without modifications, is ready, willing and able to rumble.
Aprilia(s RSV 1000 R Factory pumps a commanding 138 hp out of its super exotic 990cc V-twin Magnesium engine. Coupled with a lightweight aluminum and silicon alloy frame which provides superior rigidity minus the bulk, the Factory guarantees pulse-pounding thrills and weighs in at just over 407 pounds. Standard equipment includes plenty of carbon body parts, forged and anodized aluminum OZ wheels, a competition quality Ohlins Racing front fork and rear shock and a patented Brembo brake system featuring industry-leading radial caliper technology.
A culmination of years of innovation and engineering excellence, 22 World Championships, and the signature sultry style which Italian manufacturers make enthusiasts lust over, the Aprilia RSV Mille Factory is a tamed race bike offered for the streets. Even box-stock, the 2005 RSV 1000 R Factory looks completely custom. The 2005 MSRP for the race-ready Aprilia RSV 1000 R Factory is $18,999.00.
About Aprilia World Services USA
Aprilia World Services USA is a wholly owned subsidiary of Aprilia S.p.A., a member of the Piaggio portfolio of motorcycle and scooter brands. The Piaggio Group, which acquired Aprilia S.p.A. December 30, 2004, is Europe's largest, and the world's fourth largest, two-wheel transportation company. Together, Piaggio and Aprilia engineer, manufacture and market approximately 600,000 vehicles each year in over 50 countries. Founded in 1968 and headquartered in Noale (Venice), Italy, Aprilia S.p.A. has multiple subsidiaries in key world markets. Aprilia World Services USA is headquartered in Woodstock, Georgia, just a few miles north of metro Atlanta. The company's performance motorcycles, scooters and electric bicycles are sold at over 120 dealerships throughout the U.S. For information, visit www.apriliausa.com.
About Rock Star Games
Founded in 1997 and headquartered in New York City, Rockstar Games is an integrated global developer, marketer, distributor and publisher of interactive entertainment software games and accessories for the PC, PlayStation® game console, PlayStation®2 computer entertainment system, Xbox®, Nintendo GameCube(TM) and Game Boy® Advance.
About DUB Magazine
DUB is a magazine and events company based out of Los Angeles, CA. DUB is the original urban automotive lifestyles magazine that chronicles the trends in the street customization scene. DUB is also a source for automotive news by highlighting the latest in the exotic, luxury, SUV, and performance car segments.
About Game Informer
Game Informer Magazine was founded in 1991 as The Final Word On Computer & Video Games. With over 2 million paid subscribers, today Game Informer Magazine is the world's largest games magazine, North America's 4th largest men's magazine and 26th largest overall consumer magazine on the market. For more information, visit http://www.gameinformer.com.