KAWASAKI SALES AND MARKETING GROUPS ASSUME INDEPENDENT OPERATION

KAWASAKI SALES AND MARKETING GROUPS ASSUME INDEPENDENT OPERATION FOLLOWING SUCCESSFUL PERIOD OF BLENDED ACTIVITY

Kawasaki Motors Corp., U.S.A. (KMC) has announced an operational modification to the structure of its sales and marketing group to increase focus on the two respective areas. Both disciplines had been consolidated into a single working group, but with internal organizational progress having been made more quickly than anticipated according to Steve Hamada, president, they will now be independently managed.

Hamada said "the last year was very exciting for Kawasaki, especially as it relates to the product we've brought to market and the way we communicated our branding messages in support of the product and our dealer network."

Hamada said that reestablishing the independent structure of the sales and marketing functions will now allow the company to bring stronger focus to each of them. They had been combined under Tom Orbe, who will now assume full-time responsibility for the sales function, as vice president, sales. Tony Murr will continue as vice president, marketing and will oversee communications activity.

Hamada indicated that the timing for the changes—being made considerably earlier than originally thought possible—will give Kawasaki and its dealer network a better opportunity to take advantage of the upcoming summer sales period.

Both Murr and Orbe will report directly to Hamada.

Kawasaki Motors Corp., U.S.A. (KMC) markets and sells at wholesale Kawasaki motorcycles, ATVs, personal watercraft and utility vehicles through a network of more than 1,500 independent retailers, with an additional 8,400 retailers specializing in power products and general purpose engines. KMC and its affiliates employ nearly 2,400 people in the United States, with more than 350 of them located at the Irvine, Calif. headquarters.

Kawasaki's tagline, "Let the good times roll.™", is recognized worldwide and the brand is aggressively carrying its heritage of leading-edge power, performance and exhilaration into the 21st century. Information about Kawasaki's complete line of recreational products and Kawasaki affiliates can be found on the Internet at www.kawasaki.com.


Source: Kawasaki Motors Corp., U.S.A.

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