How can we exist in today's world without motorcycle specific "lifestyle" products? Cologne, soap, watches, underwear? I guess we can't... Just to make sure they don't fall by the wayside, Ducati's announced a new partnership with Puma to bring you these spiffy new Shooz. Apparently Ducati isn't satisfied with churning out three kick-ass motorcycles this year - the 1098, the D16-RR and the Hypermotard.
Is total world domination their goal? Who knows... it's a slippery slope they're on. We're safe as long as they don't offer spinners as an option on that 1098S.
From Ducati's press department....
PUMA® And Ducati Start Their Engines With New Panigale Footwear
Inspired by PUMA's Motorsports Tradition, the Two Iconic Brands Invent Moto Lifestyle
The first fruits of the PUMA®-Ducati collaboration - the Panigale - arrive in stores this April. This exciting shoe is specifically designed by Puma with creative insights from the Ducati Design Team. The name itself refers to Borgo Panigale, the Bologna-city area where Ducati has had its headquarters since 1926.
Attention to detail has always been an important element for Ducati and with a close link to the Puma Moto performance world - such as PUMA's Formula 1-inspired footwear - this shoe invents a new style for sneakers: Moto Lifestyle.
Taking inspiration from PUMA® research on its Moto GP boots, the Panigale has an outrigger on the forefoot which reminds of the forefoot sliders from the Moto 1000, the competition boot, as well as an exo-skeletal support structure in the heel to improve comfort without making the product heavier.
Infused with Ducati-design DNA, the Panigale uses key elements from most contemporary bike designs from the brand, and in particular from their high performance bikes, true icons from the Italian company. A truly innovative style, the shoe is built around a 360-degree graphic, which represents the famous "racing stripe" on the S4Rs. Materials also remind consumers of the characteristics of Ducati's bikes: glossy leather upper, carbon-optic heel construction, and traditional white, black and red color combinations taken directly from the flashy colors of the Ducati motorcycles.
Available in six colors for Recommended Retail Price of 110, the Panigale will be available starting April 2 exclusively at Foot Locker through out Europe, Puma Stores worldwide, and starting May in Ducati stores.
Black - Puma Silver - Puma
Metallic Gold - Black - White
Puma - Black - Puma Silver
Puma Silver - Insignia Blue - Black
White - Metallic Gold - Black
White - Puma Silver - Black