
Despite grim global economic forecasts, Kawasaki held a National Dealer Meeting in Orlando, Florida signalling it is business as usual for the now number one manufacturer of Japanese motorcycles second year running. While other OEMs have taken a defensive approach during the economic downturn focusing their sales efforts on emerging markets, Kawasaki's Motorcycle & Engine Company President, Hiroshi Takata stated that the USA remains Kawasaki's "most important market". He went on to say that Kawasaki intends "to strengthen our position, not only in the motorcycle business, but also in our four wheeler and Jet Ski businesses." In his executive presentation, Takata stressed that Kawasaki remained poised to take advantage of the void other manufacturers were leaving in the U.S. market, and vowed to continue to innovate and produce products that appeal to Americans.

Kawasaki Motor Corporation USA President Tak Teranishi outlined the company's three year goal―to be rated number one in overall customer satisfaction. Teranishi also stated they intend to "raise the bar in market, design, power, performance and quality" and that Kawasaki's goal is to become number one in sales in every market segment.


According to the statistics from their presentation - The Internet is now twice as large a shopping source than all other sources of media combined.

If it's a game of chicken, Kawasaki's not blinking.


























Hell For Leather attended the show
Source: Bikeland